Your Growth Has Stalled.
Let’s Find Out Why. 

Uncover what’s really holding your
DTC brand back from scaling profitably
and get a roadmap to fix it

Too many DTC brands struggle to gain real traction and achieve profitable scale, not
because of their products or ads, but because the standard growth model isn’t working.

the deeper issue

Most brands struggle to connect marketing decisions and platform-reported metrics to actual business profitability, and without that clarity, scaling becomes a matter of guesswork. 

Meta Ads Aren’t Scaling Profitability

Google Campaigns Are Falling Flat

Retention Efforts Aren’t Moving The Needle

Your Agency Doesn’t Have the Answers... It’s Time for a New Growth Model

We’ve partnered with StoreHero to create an eCommerce Profit Health Check that takes a brutally honest look at your entire growth infrastructure, not just Meta or Google, and pinpoints where things are breaking down, what’s costing you profit, and how to unlock your next stage of scale. 

Precision Over Guesswork

Full-Funnel Visibility

Profit-First Strategy

Creative That Converts

Momentum You Can Measure

Precision Over Guesswork Full-Funnel Visibility Profit-First Strategy Creative That Converts Momentum You Can Measure

A Clear, Profit-Focused Roadmap. Delivered in 2 Weeks.

one

Full Audit

A custom audit of your entire growth infrastructure: Meta, Google, retention, funnel, CAC, margins, and more.

Two

Profit Insights

Profitability insights that go beyond ROAS. See which channels are driving real returns vs. wasting spend.

three

Ad Clarity

Clarity on whether your paid ads are driving incremental growth or cannibalizing conversions.

Four

Impact Analysis

A 12-month historical analysis of the true profit impact of key decisions using StoreHero’s AI Spend Ad Advisor Tool

five

Profit Visibility

Visibility into the true profit of each first-time order, and how that profit compounds over time.

six

Strategic Fixes

Tactical and strategic fixes across creatives, targeting, retention, and conversion bottlenecks

Seven

Growth Roadmap

A founder-friendly roadmap with prioritized next steps and forecasted outcomes

Eight

Fast Delivery

Delivered within 2 weeks, powered by StoreHero for real-time visibility into your brand’s performance

This isn’t another spreadsheet. It’s a strategic diagnosis that connects your marketing to your financial outcomes so you know exactly what to fix and why. 

How the Growth Audit Works

From Data to Diagnosis to Your 100-Day Growth Plan

We don’t guess, and we don’t just audit ad accounts. We consolidate your numbers, uncover the true source of profit bottlenecks, and give you a clear plan to fix them.

step one

Rebuild the Numbers

We pull historical data across all key platforms, including Shopify, Meta, Google, Klaviyo, TikTok, Pinterest, and layer in variable COGS (such as shipping transaction fees) to build a clean, unified Growth P&L in StoreHero. 

step two

Pinpoint the Root Cause

Using your Growth P&L and macro performance trends, we conduct a root cause analysis to identify the underlying issue behind stalled growth. Is CAC too high? Are margins too thin? Is retention underperforming? We isolate what’s really blocking profitable scale.

step three

Deep Dive by Channel

Once we’ve identified the root business issue, we zoom in on how each channel contributes to or holds back growth. We assess Meta, Google, email/SMS (Klaviyo), and CRO performance in the context of your business goals, not in isolated dashboards.

step four

The 100-Day Plan

We translate the entire analysis into a clear, founder-friendly 100-day growth plan with tactical recommendations prioritized by impact. No fluff. Just high-leverage moves tied to forecasted outcomes, so you know exactly where to focus and how to scale profitably. 

our goal

To replace confusion with clarity and help make smarter decisions to grow revenue and profit. 

Precision Over Guesswork

Full-Funnel Visibility

Profit-First Strategy

Creative That Converts

Momentum You Can Measure

Precision Over Guesswork Full-Funnel Visibility Profit-First Strategy Creative That Converts Momentum You Can Measure

Rey to z

From Disconnected Metrics to Profitable Scale—with a Full-Funnel Audit and 2,000%+ Margin Lift

Audit
Alignment
Scale Strategy
2,000%+ Margin Lift
Founder Clarity
Marketing + Margin
CAC Visibility
Real Profit Lift
the challenge

ReytoZ was running Meta ads, Google ads, Klaviyo, and had recently launched a new site—but nothing felt fully connected. The founder had no visibility into how marketing performance across platforms translated to actual profit, and scaling any one channel felt risky without a clear, unified growth strategy.

7x

Meta ad spend

Meta ad spend scaled 7x—from $6K to $42K

-30%

Overall CAC

CAC dropped to from $23.81 to $16.67

+2,048%

contribution margin

Contribution margin from Meta improved by 2,048%

+1,080%

Meta conversion value

Meta ad spend scaled 7x—from $6K to $42K

Rebuild the Numbers

Through our StoreHero-powered audit, we uncovered:

  • Meta ROAS looked solid in-platform, but contribution margin was leaking due to inefficient campaign structure and low AOV
  • Google spend was under-optimized—attracting the wrong traffic and inflating CAC
  • Retention emails were mistimed and leaving money on the table
  • The site wasn’t aligned to current traffic behavior—CVR and AOV weren’t where they needed to be to support profitable scale

What We Delivered

We rebuilt their Growth P&L inside StoreHero, then delivered a full-funnel 100-day growth plan:

  • Restructured Meta campaigns and implemented AOV-boosting offers
  • Rebuilt Google Ads targeting to reduce wasted spend and improve payback
  • Redesigned email/SMS flows to increase post-purchase retention and 60-day LTV
  • Delivered site optimizations to lift CVR and reduce friction on mobile

“This was the first time we understood how everything fit together—ads, email, site, profit. It finally felt like we had a system for scale, not just disconnected tactics.”

Jennifer B. | Rey to z
Built for Brands Who Want to Understand the Math

This audit was designed for DTC founders who are tired of making marketing decisions without understanding their impact on actual business profitability.

You’ve launched campaigns, hired help, and followed the playbook. But Meta isn’t scaling profitably. Google isn’t performing. Retention isn’t lifting revenue like it should.

The problem isn’t effort—it’s visibility. You can’t fix what you can’t see. And right now, you’re missing the math.

Not Every Brand Qualifies. Here’s Who This Is For:

We created this audit to give you the clarity and numbers you need to scale profitably, sustainably, and strategically.

Shopify-based DTC brand generating $25K–$250K in monthly revenue

Spending $5K+/month on Meta and/or Google Ads

Actively investing in growth, but unclear on true profitability

Looking for a smarter system to scale: beyond the typical agency playbook

Apply now to see if you qualify for a free growth audit.

If accepted, you’ll receive a full audit delivered within 2 weeks: including your Growth P&L, root cause analysis, and 100-day roadmap.

We only accept a limited number of audit applications each month to ensure every brand receives deep, strategic attention.

If you’re not quite there yet, we’d still love to stay in touch. This audit is designed for brands that are actively investing in growth and are ready to take action.

Precision Over Guesswork

Full-Funnel Visibility

Profit-First Strategy

Creative That Converts

Momentum You Can Measure

Precision Over Guesswork Full-Funnel Visibility Profit-First Strategy Creative That Converts Momentum You Can Measure

Leading eCommerce Brands In Every Category Trust Us

Why Brands Choose Upmkt

There are some decidedly stand-out features – some might call them our special sauce -- that our clients especially enjoy when working with Upmkt Digital. We think you might, too.

  • Precision is a powerful tool in the world of eCommerce. There are nuances in the numbers, distinctions in the data, and tiny hints in your customer’s behavior that are just waiting to be noticed and capitalized on. And we’re just the kind of numbers nerds who get excited about things like that. (And, use them to your every advantage.)

  • Grass doesn’t grow under our feet. We’re a team of professionals who are up-to-date and fast-to-react. We see around corners on our clients’ behalf – unafraid to ask the hard questions and make the most out of every moment.

  • We know how to capture an audience. With clever campaigns, gorgeous graphics, and thumb-stopping online narratives, we deliver an entertaining social experience that’s truly worthy of your customer’s time.

  • Just like a bustling physical storefront, your online retail space needs to have a buzz and energy that captures your audience’s attention and doesn’t let them look away. Our sites are spaces that attract, engage, and persuade….opening the door to life-long loyalty.

  • "Working with Upmkt has been a pleasure, and their impact on our business is undeniable. Upmkt's expertise in Meta advertising has been a game-changer for The Dairy Fairy. Their innovative strategies and attentive management have significantly increased our online reach and sales."

    Emily | founder of the dairy fairy

  • "We highly recommend Upmkt for their exceptional service and expertise. Upmkt's mastery of Meta advertising has been instrumental in elevating Laudi Vidni's brand visibility and customer engagement. Their tailored strategies and proactive management have driven impressive growth in our online sales."

    Laura K. | Founder of Laudi Vidni

  • "Partnering with Upmkt transformed our Meta ad performance. Their strategic approach and creative expertise significantly boosted our online presence and sales. Upmkt's dedication and results have been invaluable to Eklexic."

    Alexis | Founder Of Eklexic Jewelry

  • "Before partnering with Upmkt, scaling our Meta ad spend profitably seemed impossible. Their team refined our campaigns, refreshed our creatives, and unlocked strategies that resonated with our audience. Now, we’ve significantly scaled our ad spend—profitably and confidently. Upmkt has been a game-changer for Rey to Z."

    Jennifer B. | Founder of Rey to Z